The Greenstone Media Blog

What is a Sales Funnel?

We haven’t met a company yet that doesn’t want to capture more leads and turn them into customers. The problem is, most all of these companies don’t have a sales funnel that attracts qualified...

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A Winning StoryBrand Brandscript Example From The Cybersecurity Industry

If you’ve read our recent blog, What is the Storybrand Brandscript?, you know that a Brandscript helps companies organize the story they’re telling so their customers listen. Most companies don’t...

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How Companies are Turning 2020 Into a Marketing Opportunity

Let’s be real, there isn’t exactly plenty to go around right now. Most companies have been financially affected by COVID-19 and the shutdown that ensued. It’s caused many of us to look inwardly...

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What is a StoryBrand Guide? And How Do They Help Grow My Business?

If you’ve read Donald Miller’s book, “Building a StoryBrand: Clarify Your Message So Customers Listen", you know that your company should play the guide in your customer’s story, not the hero. To...

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What is the StoryBrand Brandscript?

If you’ve started clarifying your company’s marketing message, you’ve likely heard of the StoryBrand Brandscript. 

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What is the StoryBrand Framework?

One of today’s most asked marketing questions is, “What is the StoryBrand Framework and how does it help grow my business?”. 

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3 Reasons Your Company Should Invest in Copywriting

Most companies don’t realize the power of creating content for their target audience. What these companies so easily forget is that people buy when they hear or read words that make them want to...

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Cutting Through The Noise With Better Content

Which came first, the hunger or the hamburger on the billboard?

The modern consumer is hungry, and they’re looking for someone that will feed them full. The problem is, they don’t know who to...

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How to Tell A Story That Creates Customers

Everyone knows that storytelling is a vital part of effective marketing, but most companies don’t know how to tell a story that actually sells. In 2020, there were $430 million spent on Super Bowl...

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The Seinfeld Effect: What Jerry Seinfeld Taught Us About Making Great Marketing Collateral

Sometimes an idea seems so out there that we talk ourselves out of pursuing the concept by telling ourselves that there must be a reason why no one else has done it. NBC took a chance on...

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