Blake Crawford

Blake Crawford
Blake Crawford is the Creative Director at Greenstone Media. He helps companies tell the right story so their customers listen and buy. When Blake isn't working, he's either writing songs or singing them.

The 5-Part Email Campaign That Turns Leads Into Sales

If you’re like most companies, you’re looking for an easy way to turn leads into sales. In order to do that as efficiently as possible, you’ll have to find an automated way to nurture your leads...

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Why Your Website is Your Best Salesman

Nobody can sell your audience quite like your website. After all, it is speaking for you 24/7. Think about it this way—in the digital world, your website is who your visitor meets first. So...

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How to Tell A Story That Creates Customers

Everyone knows that storytelling is a vital part of effective marketing, but most companies don’t know how to tell a story that actually sells. In 2020, there was $430 million spent on Super Bowl...

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3 Reasons Your Company Should Invest in Content Marketing

At every successful company, there’s a sales team that does an incredible job of turning leads into customers. They say all the right words, make all the right promises, and help their prospects...

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StoryBrand Website Examples: What's in Every Website That Works

A lot of companies want to grow their business but don’t have the website they need to turn visitors into customers. Here’s a disclaimer. If your website doesn’t work, your business won’t ever see...

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What is a Sales Funnel?

We haven’t met a company yet that doesn’t want to capture more leads and turn them into customers. The problem is, most all of these companies don’t have a sales funnel that attracts qualified...

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A Winning StoryBrand Brandscript Example From The Cybersecurity Industry

If you’ve read our recent blog, What is the Storybrand Brandscript?, you know that a Brandscript helps companies organize the story they’re telling so their customers listen. Most companies don’t...

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How Companies are Turning 2020 Into a Marketing Opportunity

Let’s be real, there isn’t exactly plenty to go around right now. Most companies have been financially affected by COVID-19 and the shutdown that ensued. It’s caused many of us to look inwardly...

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What is a StoryBrand Guide? And How Do They Help Grow My Business?

If you’ve read Donald Miller’s book, “Building a StoryBrand: Clarify Your Message So Customers Listen", you know that your company should play the guide in your customer’s story, not the hero. To...

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What is the StoryBrand Brandscript?

If you’ve started clarifying your company’s marketing message, you’ve likely heard of the StoryBrand Brandscript. 

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