Now that the last few hectic months of 2019 have officially ended, business owners should prioritize by reassessing their processes, systems, and goals. It is easy to get caught up in the excitement of a new year and forget about the importance of planning and preparation. However, it is crucial to conduct a year-end review of your marketing if you want to succeed in 2020.
We have put together a checklist for effective marking in 2020. Take a moment to review the list and create a plan to implement any items you may be currently missing in your marketing plan.
A Website That Works
What’s the old saying about not seeing the forest for the trees? This is an idiom used to explain that a person or company cannot see the big picture because they focus too much on the details. For some of us, we get so caught up on what we think our website should be; we forget who it’s ultimately for - customers. Is your website easy to use? Does it quickly and easily explain to a visitor what your company does? To help you understand how to revamp your website, HubSpot put together a list of 10 simple ways you can improve your website to make it more helpful and useful.
Ad Campaigns That Invite New Leads
Let’s face it, without a reliable source of new leads for your product or service; your business is dead in the water without consistent customer growth. That makes the lead generation ideas and strategies you choose to pursue today, incredibly important to the future of your company. Marketing and sales teams spend an absurd amount of time and financial resources on lead generation—launching ad campaigns, writing blogs, producing videos, hosting webinars, speaking at conferences, and so much more.
Apple increased its market share growth 42% in its first year with the help of an ad campaign that ended up being one of the most successful campaigns ever for Apple. The advertisement addressed the Mac vs. PC debate in simple terms, immediately creating leads from PC users that had issues with viruses, personifying the fact that Macs do not get “sick.” You can see the full ad in The Best 18 Advertisements of All Time.
A Sales Funnel That Nurtures All Leads Towards Conversion
Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer’s journey. It focuses marketing efforts and communication on listening to the needs of prospects and providing the information and answers they need.
Have you done the necessary steps you need to define the stages of your sales and marketing? Create a strategy that will nurture and “hand hold” your lead to the closing table!
Content That Engages
It’s easy to take quality online content for granted. After all, the Internet has given anyone who wants to be heard a platform, and not everyone has the skills to create captivating content that people genuinely want to read. These days, engaging online content is not only what retains viewers. Understanding what goes into creating engaging content is a monumental step toward boosting your online presence, gaining traffic, and increasing conversion rates.
- Embrace your niche
- Do your research
- Establish your voice
- The “look” of your content does matter (images and layout are essential)
- Does your content engage well on desktop, tablet, and mobile? Do mobile links work?
- Don’t think you’re creative? Check out this podcast on 7 Eye Opening Ways to Be More Creative, by Storybrand to tap into unknown abilities.
Nothing works great without a plan, and a plan is one of the first tools to have around before going to battle. Of course, not everything goes according to a specific plan, so this is why your marketing strategy needs to be checked regularly and adapted to the ever-changing business environment.
Does your marketing plan need a review? Give us a call at 828.209.8066, and we can help fill in the gaps!