Six Tips For Nurturing Emails That Engage
When a potential new customer expresses interest in your business, it is a reason to celebrate. Your marketing efforts and your sales outreach have earned someone's attention. You have a “lead” –...
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The Empathy Effect: Empathize with Your Customers, Build Client Relationships
A couple of years ago, I set out on a month-long, cross-country camping adventure with only the camping gear that would fit in the back of my SUV. I am incredibly frugal by nature and will do the...
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A Content Christmas: 3 Content Ideas to Delight Your Customers this Christmas
As we approach Christmas each year, there are a few things we can count on: Christmas decor will seem to go up earlier than the year before, Charlie Brown Christmas special will air on television,...
Read MoreFive Ways You Can Delight Your Customers This Holiday Season
We all like to feel appreciated, and there’s no better way to turn customers into repeat customers than by saying, “We appreciate you.” Without “them,” there would be no “you.” (It also doesn’t hurt...
Read More3 Tips for More Effective Content in 2020
A content marketing strategy is a roadmap that not only tells you what content you are going to create but how you’re going to create, promote and ultimately use your content to attract, retain and...
Read More3 Tips for More Effective Content in 2020
A content marketing strategy is a roadmap that not only tells you what content you are going to create but how you’re going to create, promote and ultimately use your content to attract, retain and...
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5 Ways Stranger Things Teaches Us Marketing is More than Meets the Eye
If you haven’t seen an episode of “Stranger Things” by now, you may be the only human in this dimension that hasn’t. Over 40 million global households watched “Stranger Things” on its season 3...
Read MoreContent is Still King - 3 Reasons Why Companies Need to Provide Valuable Content For Their Target Audience
In the marketing world, we often use the phrase "content is king." But have you ever wondered where this phrase originated? In 1996, the "father of the internet," Bill Gates published an article on...
Read MoreWhat's in a Homepage that Works?
If you need to create a new website or redesign a current site, it’s a great idea to start with the homepage. Is your website telling your prospective clients what you do? Are you second-guessing...
Read MoreThe Message, The Marketing, and What Most Companies Miss with Their Website
Spotting a bad website is easy. We’ve all clicked a site link and thought, “Eww, this is awful.” Anyone can pick apart a bad website, but few people know how to build a great one that works. Here's...
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