3 Surprising Ways to Use a Mobile App at Your Company
Mobile apps are more than little square icons on your smartphone—they’re suddenly becoming a massive platform for growing your business. Why? A recent Google study shows that 39% of smartphone users...
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5 Signs Your Company Should Invest In A Sales Funnel
If you’ve read our blog, What is a Sales Funnel?, you’ve already learned that a sales funnel is a simple way to use your website to capture leads and turn them into customers. Surprisingly, many...
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How to Tell A Story That Creates Customers
Everyone knows that storytelling is a vital part of effective marketing, but most companies don’t know how to tell a story that actually sells. In 2020, there was $430 million spent on Super Bowl ads...
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3 Reasons Your Company Should Invest in Content Marketing
At every successful company, there’s a sales team that does an incredible job of turning leads into customers. They say all the right words, make all the right promises, and help their prospects...
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StoryBrand Website Examples: What's in Every Website That Works
A lot of companies want to grow their business but don’t have the website they need to turn visitors into customers. Here’s a disclaimer. If your website doesn’t work, your business won’t ever see a...
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What is a Sales Funnel?
We haven’t met a company yet that doesn’t want to capture more leads and turn them into customers. The problem is, most all of these companies don’t have a sales funnel that attracts qualified leads...
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A Winning StoryBrand Brandscript Example From The Cybersecurity Industry
If you’ve read our recent blog, What is the Storybrand Brandscript?, you know that a Brandscript helps companies organize the story they’re telling so their customers listen. Most companies don’t...
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How Companies are Turning 2020 Into a Marketing Opportunity
Let’s be real, there isn’t exactly plenty to go around right now. Most companies have been financially affected by COVID-19 and the shutdown that ensued. It’s caused many of us to look inwardly and...
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What is a StoryBrand Guide? And How Do They Help Grow My Business?
If you’ve read Donald Miller’s book, “Building a StoryBrand: Clarify Your Message So Customers Listen", you know that your company should play the guide in your customer’s story, not the hero. To...
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What is the StoryBrand Brandscript?
If you’ve started clarifying your company’s marketing message, you’ve likely heard of the StoryBrand Brandscript.
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